{"id":7945,"date":"2023-01-17T23:27:00","date_gmt":"2023-01-17T23:27:00","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/modernizando-la-plataforma-que-impulsa-la-publicidad-exterior-presentamos-la-evolucion-de-broadsign\/"},"modified":"2026-07-10T16:40:48","modified_gmt":"2026-07-10T16:40:48","slug":"modernizando-la-plataforma-que-impulsa-la-publicidad-exterior-presentamos-la-evolucion-de-broadsign","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/es\/blog\/modernizando-la-plataforma-que-impulsa-la-publicidad-exterior-presentamos-la-evolucion-de-broadsign\/","title":{"rendered":"Modernizando la plataforma que impulsa la publicidad exterior: Presentamos la evoluci\u00f3n de Broadsign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every year, our platform evolves to better address the needs of OOH media owners. And today, with OOH media owners needing tools that are smarter, more comprehensive, and better connected than ever, we\u2019re evolving yet again\u2014just more than usual.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019re thrilled to start 2023 off by announcing a reimagined Broadsign Platform. It has all the Broadsign features you know and love, just enhanced with additional capabilities and unified by a more intuitive, shared interface.<\/p>\n\n<p class=\"wp-block-paragraph\">These are some of the biggest changes we\u2019ve ever made to how our products work together and are used. As such, we will be rolling out this new vision of the Broadsign Platform in three steps:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step One (Today!): <\/strong>We are uniting select Broadsign products within a single interface and standardizing how audiences and digital inventory are managed.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step Two (February): <\/strong>We are launching a new ad server in beta, enabling you to start planning and selling ultra-sophisticated audience-based campaigns with contextual targeting tools.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Step Three (later this spring): <\/strong>We are delivering static asset and campaign management tools into the Broadsign Platform.<\/p>\n\n<h2 class=\"wp-block-heading\">Why we\u2019re evolving our platform<\/h2>\n\n<p class=\"wp-block-paragraph\">Broadsign has changed a lot over the years. We went from having a single product to offering a multi-platform solution with four unique applications: Broadsign Control (which turns 20 this year, btw), Broadsign Direct, Broadsign Reach, and Broadsign Publish. We then acquired Ayuda and the Campsite DSP.<\/p>\n\n<p class=\"wp-block-paragraph\">As our offering grew, the experience for customers became increasingly fragmented. A consolidated platform is essential to not only simplify the user experience but also make our tools work together more effectively.<\/p>\n\n<p class=\"wp-block-paragraph\">The united platform allows us to deliver better automation, more intelligent ad serving, and a streamlined user experience for everyone who touches our tools.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ll spend the rest of this blog digging into these changes in some more detail.<\/p>\n\n<p class=\"wp-block-paragraph\">But before that, we want to take a moment to offer our sincere thanks to all of our clients and partners, past and present, for the role they\u2019ve played in bringing us to this moment.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We are privileged to play our role in supporting some of the world\u2019s largest and most innovative working in OOH today. Everything we do is in service to your evolving needs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We can\u2019t wait to see what you do with the new tools we\u2019re rolling out.<\/p>\n\n<h2 class=\"wp-block-heading\">Step One: Bringing together inventory, audience, and campaign management<\/h2>\n\n<h3 class=\"wp-block-heading\">What you can do:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Update your digital screens and audience data through our new Inventory module<\/li>\n\n\n\n<li>Plan, schedule, and view inventory availability in real-time with the Guaranteed Campaigns module (formerly Broadsign Direct)<\/li>\n\n\n\n<li>Manage your private programmatic marketplace (PMP) and open exchange deals with the Programmatic Campaigns module (formerly Broadsign Reach)<\/li>\n\n\n\n<li>View your real-time programmatic reports with the Programmatic Reporting module (formerly Broadsign Reach Reporting).\u00a0<\/li>\n<\/ul>\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">At the center of our platform unification is the management of digital screen inventory and audiences. Previously, you may have had to set up inventory and audiences multiple times across our products. Now you only need to do so once, via the Inventory module, to have that information accessible from within all your other Broadsign tools.<\/p>\n\n<p class=\"wp-block-paragraph\">As a part of this change, we\u2019re also making it easier to bring screens online for programmatic transactions. Now, you\u2019ll be able to easily add and remove screens from your programmatic inventory within the Inventory module whenever you like.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ve also made big improvements to the look and feel of our platform and are gradually moving away from product names. Moving forward, everything we offer will be named according to the function it serves your business.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/next.broadsign.com\/wp-content\/uploads\/2026\/07\/img_63f554602ee9e.png\" alt=\"\" class=\"wp-image-38346\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">Step Two: Introducing our new ad server\u00a0<\/h2>\n\n<h3 class=\"wp-block-heading\">What you can do:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Build and deliver campaigns with more refined audience-targeting tools<\/li>\n\n\n\n<li>Incorporate contextual triggers for conditional campaign delivery<\/li>\n<\/ul>\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Next month, we\u2019ll deploy step two of our platform update with the beta launch of our new ad server.<\/p>\n\n<p class=\"wp-block-paragraph\">Media buyers today are increasingly interested in the flexibility behind audience-based and contextual campaigns, and it\u2019s our goal to make it easier for you to deliver just that.<\/p>\n\n<p class=\"wp-block-paragraph\">Our new ad server makes it possible to plan audience-based campaigns with the benefits of a direct one-to-one sale and the heightened ability to target specific demographics such as age, income, points of interest, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Once approved, campaigns will play out in real-time based on contextual triggers like weather or financial market movements, introducing to direct OOH sales the kind of delivery flexibility you see with programmatic advertising. Whatever your best eligible inventory is for meeting a campaign\u2019s objectives is where these campaigns will be played.<\/p>\n\n<h2 class=\"wp-block-heading\">Step 3: Incorporating static media management<\/h2>\n\n<h3 class=\"wp-block-heading\">What you can do:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Centralize static asset data management<\/li>\n\n\n\n<li>Thorough and realistic static campaign charting<\/li>\n\n\n\n<li>View stock levels in real-time<\/li>\n\n\n\n<li>Institute total creative and production management for campaigns<\/li>\n\n\n\n<li>Use a mobile app to handle work orders in the field<\/li>\n<\/ul>\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">The final step of our platform launch continues on the theme of unification. Later this spring, you\u2019ll be able to manage your digital, programmatic, and static campaigns all from within the Broadsign Platform.<\/p>\n\n<p class=\"wp-block-paragraph\">The new Static Operations module is based on the rich Ayuda static workflows and will offer end-to-end asset, stock, and campaign management features to ensure the many moving pieces involved in getting a static campaign out into the world work together as smoothly as possible.<\/p>\n\n<p class=\"wp-block-paragraph\">This means that, for the first time, Broadsign users will be able to manage their static inventory and workflows alongside their digital and programmatic assets\u2014one set of tools for all things out-of-home.<\/p>\n\n<h2 class=\"wp-block-heading\">Accessing the reimagined Broadsign Platform\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">The Broadsign Platform isn\u2019t some faraway thing\u2014it exists today, and we\u2019ll gradually be onboarding customers during the first half of the year.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re keen to jump in, want to enroll in a beta program, or have specific questions about how your business can use our updated platform, please reach out to your account manager. They will be happy to help.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also drop by the Broadsign booth at the upcoming ISE show in Barcelona\u2014book an appointment with us <a href=\"https:\/\/broadsign.com\/events\">here<\/a>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;re so excited about this next phase for the Broadsign Platform, and we hope you are too. We look forward to hearing from you about these improvements over the coming days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, our platform evolves to better address the needs of OOH media owners. And today, with OOH media owners needing tools that are smarter, more comprehensive, and better connected than ever, we\u2019re evolving yet again\u2014just more than usual.\u00a0 We\u2019re thrilled to start 2023 off by announcing a reimagined Broadsign Platform. It has all the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":7946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"tags":[296,291,301,297,298,311,299,300,294],"class_list":["post-7945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-activo-noticias-de-productos-es","tag-activo-publicacion-de-blog","tag-ano-2023","tag-buyer-stage-decision","tag-feature-ad-server","tag-geo-america-latina","tag-persona-business-operations","tag-producto-plataforma-broadsign","tag-tipo-propietarios-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modernizando la plataforma que impulsa la publicidad exterior: Presentamos la evoluci\u00f3n de Broadsign<\/title>\n<meta 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