{"id":7958,"date":"2018-03-13T14:22:39","date_gmt":"2018-03-13T14:22:39","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/como-lightbox-utiliza-el-contenido-dinamico-para-que-los-compradores-regresen-a-los-centros-comerciales\/"},"modified":"2026-07-10T16:35:30","modified_gmt":"2026-07-10T16:35:30","slug":"como-lightbox-utiliza-el-contenido-dinamico-para-que-los-compradores-regresen-a-los-centros-comerciales","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/es\/blog\/como-lightbox-utiliza-el-contenido-dinamico-para-que-los-compradores-regresen-a-los-centros-comerciales\/","title":{"rendered":"C\u00f3mo Lightbox utiliza el contenido din\u00e1mico para que los compradores regresen a los centros comerciales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el mundo acelerado de hoy en d\u00eda, a donde todo est\u00e1 al alcance de los dedos, interconectado e impulsado por Amazon, los centros comerciales se han visto en la necesidad de ofrecer algo que vaya m\u00e1s all\u00e1 de la experiencia de compra tradicional para mantenerse al d\u00eda con los consumidores modernos. Por esta raz\u00f3n, Lightbox cre\u00f3 una plataforma de video premium que es \u00fanica, din\u00e1mica, creativa y que involucra de manera efectiva a los consumidores de hoy en d\u00eda a trav\u00e9s de mensajes personalizados, activaciones en m\u00f3viles, e integraciones con redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalizando la experiencia de compra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los patrones de compra de los consumidores han cambiado. Al ver la facilidad con la que se pueden comprar art\u00edculos en l\u00ednea, Lightbox vio la necesidad de convertir su red digital de pantallas en una plataforma sofisticada y flexible para atraer a esos consumidores expertos en tecnolog\u00eda de hoy en d\u00eda. Para involucrarlos a\u00fan m\u00e1s y crear una experiencia de compra memorable, Lightbox evolucion\u00f3 su oferta de productos y transform\u00f3 r su plataforma en un centro de contenido \u00fanico y centrado en las necesidades del consumidor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integraci\u00f3n de redes sociales<\/li>\n\n\n\n<li>Retargeting m\u00f3vil<\/li>\n\n\n\n<li>Optimizaci\u00f3n de campa\u00f1as en tiempo real<\/li>\n\n\n\n<li>Capacidades de datos din\u00e1micos<\/li>\n\n\n\n<li>Pantallas t\u00e1ctiles interactivas<\/li>\n\n\n\n<li>Mensajer\u00eda dirigida<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lightbox crea y muestra contenido de estilo editorial enfocado al estilo de vida, la alimentaci\u00f3n, la moda y el entretenimiento. Tambi\u00e9n trabajan con Hearst, AccuWeather y NowThis Media para ofrecer <a href=\"https:\/\/broadsign.com\/ebooks\/dynamic-and-interactive-content\">contenido din\u00e1mico y actualizado<\/a> con tendencias dependiendo de la estaci\u00f3n del a\u00f1o, el clima y las noticias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada centro comercial tambi\u00e9n recibe mensajes espec\u00edficos y enfocados a su comunidad. Las pantallas muestran contenido relacionado con eventos ben\u00e9ficos, reuniones comunitarias, listados de pel\u00edculas, mercados de agricultores, presentaciones de celebridades y otros eventos locales. La red Lightbox apunta a crear un servicio de conserjer\u00eda digital, el cual brinda a los clientes toda la informaci\u00f3n que necesitan para tener una experiencia memorable en el centro comercial.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/next.broadsign.com\/wp-content\/uploads\/2026\/07\/how-lightbox-uses-dynamic-content-to-keep-mall-shoppers-coming-back-img_640654664c4e8.jpg\" alt=\"\" class=\"wp-image-39048\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Anuncios din\u00e1micos con mensajes segmentados un p\u00fablico espec\u00edfico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 4500 pantallas digitales en Estados Unidos, la red Lightbox es una plataforma ideal para que los anunciantes lleguen a su p\u00fablico objetivo, en particular para las marcas minoristas y de entretenimiento. En estos ambientes, los consumidores &nbsp;est\u00e1n m\u00e1s abiertos a estos mensajes y m\u00e1s propensos a comprar y. Y si bien los anuncios de video simples funcionan bien en este contexto, la red Adspace alienta a las marcas a romper con los paradigmas de lo tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H&amp;M hizo esto y mostr\u00f3 fotos generadas por los usuarios del festival de m\u00fasica Coachella utilizando un hashtag de Instagram. El uso de integraciones m\u00f3viles y sociales gener\u00f3 una campa\u00f1a relevante, oportuna y atractiva que cre\u00f3 una mayor conciencia para posicionar la nueva l\u00ednea de ropa para festivales de H&amp;M.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien las pantallas digitales se suman a la experiencia general de compra, tambi\u00e9n son sumamente efectivas para impulsar el tr\u00e1fico peatonal. Un reciente estudio mostr\u00f3 un aumento del 150 % en el tr\u00e1fico peatonal de una importante empresa minorista mientras su campa\u00f1a publicitaria se publicaba en la red Lightbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lightbox est\u00e1 creando continuamente nuevas y atractivas formas para que los consumidores regresen por m\u00e1s. Con una experiencia digital totalmente personalizada y \u00fanica en cada centro comercial, los consumidores reciben mensajes relevantes e interesantes cuando m\u00e1s les importan. Y con el aumento de la cantidad de pantallas, Adspace demuestra que los centros comerciales que utilizan contenido digital din\u00e1mico se mantienen a la vanguardia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lightbox y Broadsign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que Lightbox contin\u00faa mejorando la experiencia de compra, socios como Broadsign ayudan a optimizar la entrega de contenido. El uso del <a href=\"https:\/\/broadsign.com\/broadsign-control\/?__hstc=181257784.9c3b091986f3cc402baaae5d5bb2191c.1568311072827.1568655402361.1568720475171.10&amp;__hssc=181257784.15.1568720475171&amp;__hsfp=3127197644\">software de Broadsign<\/a> le permite a Adspace entregar contenido personalizado a sus m\u00e1s de 300 ubicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una red automatizada garantiza que los mensajes y las campa\u00f1as sean siempre oportunos, precisos y actualizados. Con una API abierta y los mejores socios de la industria, Lightbox puede incluir contenido \u00fanico e integraciones de terceros con facilidad y eficiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma tambi\u00e9n ofrece un modelo <a href=\"https:\/\/broadsign.com\/blog\/what-is-programmatic-digital-out-of-home\/?__hstc=181257784.9c3b091986f3cc402baaae5d5bb2191c.1568311072827.1568655402361.1568720475171.10&amp;__hssc=181257784.15.1568720475171&amp;__hsfp=3127197644\">program\u00e1tico de compra de anuncios<\/a> que ofrece a los compradores de medios digitales m\u00e1s oportunidades para llegar a su p\u00fablico objetivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo acelerado de hoy en d\u00eda, a donde todo est\u00e1 al alcance de los dedos, interconectado e impulsado por Amazon, los centros comerciales se han visto en la necesidad de ofrecer algo que vaya m\u00e1s all\u00e1 de la experiencia de compra tradicional para mantenerse al d\u00eda con los consumidores modernos. Por esta raz\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[165],"tags":[292,291,301,311],"class_list":["post-7958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-spotlights-es","tag-activo-clientes-destacados","tag-activo-publicacion-de-blog","tag-ano-2023","tag-geo-america-latina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo Lightbox utiliza el contenido din\u00e1mico para que los compradores regresen a los centros comerciales<\/title>\n<meta name=\"description\" content=\"In today\u2019s fast-paced, on-demand, interconnected and Amazon-driven world, malls must provide something that goes beyond 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