{"id":7779,"date":"2018-07-18T17:43:43","date_gmt":"2018-07-18T17:43:43","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/donnez-une-touche-locale-unique-a-votre-reseau-daffichage-numerique-grace-a-broadsign-publish\/"},"modified":"2018-07-18T21:50:02","modified_gmt":"2018-07-18T21:50:02","slug":"donnez-une-touche-locale-unique-a-votre-reseau-daffichage-numerique-grace-a-broadsign-publish","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/donnez-une-touche-locale-unique-a-votre-reseau-daffichage-numerique-grace-a-broadsign-publish\/","title":{"rendered":"Donnez une touche locale unique \u00e0 votre r\u00e9seau d\u2019affichage num\u00e9rique gr\u00e2ce \u00e0 Broadsign Publish"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Assur\u00e9ment, un message \u00ab&nbsp;identique pour tous&nbsp;\u00bb est loin d\u2019\u00eatre id\u00e9al pour assurer le succ\u00e8s de votre contenu d\u2019affichage num\u00e9rique. Les diff\u00e9rences dans les besoins et les int\u00e9r\u00eats de votre auditoire, les nuances g\u00e9ographiques et m\u00eame les conditions m\u00e9t\u00e9orologiques locales et l\u2019heure de la journ\u00e9e peuvent influer sur la perception d\u2019un message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les r\u00e9seaux qui alimentent des \u00e9crans d\u2019une province, d\u2019un pays et m\u00eame d\u2019un continent \u00e0 l\u2019autre, il devient difficile de garantir la pertinence des messages \u00e0 chaque endroit. Maintenir un contr\u00f4le centralis\u00e9 sur la personnalisation et la programmation du contenu est une t\u00e2che fastidieuse, mais donner \u00e0 vos utilisateurs locaux le pouvoir de cr\u00e9er et d\u2019afficher leurs propres messages peut mener \u00e0 des choix de conception et de contenu douteux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans ce contexte que Broadsign Publish vient \u00e0 votre rescousse. Il s\u2019agit d\u2019une solution de gestion du contenu fond\u00e9e sur des gabarits qui permet \u00e0 vos utilisateurs locaux de cr\u00e9er et d\u2019adapter des messages pour leur public cible, tout en assurant que les lignes directrices de votre marque demeurent intactes. Essentiellement, vous \u00e9vitez d\u2019avoir \u00e0 g\u00e9rer au cas par cas chaque changement de contenu ou demande de programmation. Voici comment&nbsp;:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Broadsign Publish | Local digital signage content customization\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gHonFVkxRZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Broadsign Publish est une nouvelle version de Broadsign Creator qui, \u00e0 l\u2019\u00e9poque, r\u00e9pondait aux besoins de nos clients. Depuis, ces besoins ont toutefois \u00e9volu\u00e9. C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 un nouveau produit am\u00e9lior\u00e9. Dot\u00e9 d\u2019une nouvelle interface plus intuitive, il est beaucoup plus facile \u00e0 utiliser, et la prise en charge des gabarits cod\u00e9s en HTML5 vous permet d\u2019offrir un contenu dynamique et r\u00e9actif aux utilisateurs locaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broadsign Publish est id\u00e9al pour les grands d\u00e9taillants, comme les cha\u00eenes d\u2019\u00e9picerie, les restaurants \u00e0 service rapide, les caf\u00e9s et les magasins de v\u00eatements; pour les services g\u00e9r\u00e9s, comme les services de sant\u00e9 publics et les h\u00f4pitaux, les professionnels de la sant\u00e9 du secteur priv\u00e9 et les cliniques v\u00e9t\u00e9rinaires; ainsi que pour les communications internes et municipales, notamment dans les bureaux internationaux, les conseils municipaux et les campus universitaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est possible d\u2019utiliser Broadsign Publish pour divers messages locaux. Voici quelques exemples&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heures d\u2019ouverture<\/li>\n\n\n\n<li>Fermetures de magasins \u00e0 venir<\/li>\n\n\n\n<li>Produits promotionnels<\/li>\n\n\n\n<li>Promotions quotidiennes<\/li>\n\n\n\n<li>Conseils et renseignements sur un emplacement pr\u00e9cis<\/li>\n\n\n\n<li>Mises \u00e0 jour pour les employ\u00e9s<\/li>\n\n\n\n<li>D\u00e9tails sur des \u00e9v\u00e9nements \u00e0 venir<\/li>\n\n\n\n<li>Avis importants<\/li>\n\n\n\n<li>Nouvelles locales<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gabarits pour assurer une belle pr\u00e9sentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9crire les lignes directrices de votre marque dans un guide de style est une premi\u00e8re \u00e9tape importante pour maintenir votre image de marque dans l\u2019ensemble de votre r\u00e9seau d\u2019affichage num\u00e9rique. Cependant, ce n\u2019est pas tout le monde qui les suivra \u00e0 la lettre. Gr\u00e2ce \u00e0 Broadsign Publish, vous pouvez cr\u00e9er des gabarits&nbsp;HTML5 dot\u00e9s de capacit\u00e9s d\u2019\u00e9dition restreintes afin de garantir le respect de votre strat\u00e9gie de marque dans tous les emplacements. Les utilisateurs n\u2019ont qu\u2019\u00e0 remplir le gabarit avec leurs renseignements locaux&nbsp;: aucune comp\u00e9tence technique n\u2019est requise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, ces gabarits s\u2019adaptent aux diff\u00e9rentes r\u00e9solutions et orientations d\u2019\u00e9cran. Les utilisateurs locaux n\u2019auront pas \u00e0 craindre de se retrouver avec des images floues ou du contenu mal coup\u00e9, quel que soit l\u2019\u00e9cran avec lequel ils travaillent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le langage&nbsp;HTML5 vous donne aussi plus de souplesse pour vos messages. L\u2019int\u00e9gration des flux de donn\u00e9es propres \u00e0 l\u2019emplacement, comme l\u2019heure de la journ\u00e9e ou les conditions m\u00e9t\u00e9orologiques actuelles, ajoute encore plus de contexte \u00e0 votre message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisateurs locaux ind\u00e9pendants pour r\u00e9duire les goulots d\u2019\u00e9tranglement li\u00e9s au contenu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de r\u00e9duire le goulot d\u2019\u00e9tranglement entre les utilisateurs locaux et votre \u00e9quipe de marketing et d\u2019exploitation, Broadsign Publish a \u00e9t\u00e9 con\u00e7u comme une plateforme libre-service. L\u2019interface simple et les infobulles pr\u00e9cises permettent aux utilisateurs locaux d\u2019apprendre et de commencer \u00e0 utiliser la plateforme en quelques minutes seulement. Ils peuvent facilement afficher leurs messages m\u00eame s\u2019ils n\u2019ont aucune comp\u00e9tence technique ni expertise en conception. Pour cr\u00e9er et publier des messages, il suffit de&nbsp;:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u00e9lectionner un gabarit et entrer un message;<\/li>\n\n\n\n<li>Choisir les \u00e9crans sur lesquels le message sera diffus\u00e9;<\/li>\n\n\n\n<li>Programmer les journ\u00e9es, les heures et la fr\u00e9quence \u00e0 laquelle le message doit appara\u00eetre.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Les utilisateurs n\u2019ont acc\u00e8s qu\u2019\u00e0 l\u2019essentiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour veiller \u00e0 ce que chaque utilisateur local n\u2019ait acc\u00e8s qu\u2019au contenu qui convient \u00e0 ses besoins op\u00e9rationnels et aux int\u00e9r\u00eats de son auditoire, votre \u00e9quipe peut affecter des utilisateurs \u00e0 chaque gabarit. Par exemple, une clinique en Floride n\u2019a probablement pas besoin d\u2019un gabarit \u00e0 motif de flocons de neige pour un vaccin contre la grippe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout le contenu qui convient \u00e0 l\u2019utilisateur local se rend alors disponible dans sa biblioth\u00e8que de contenu, \u00e0 partir de laquelle il peut commencer \u00e0 cr\u00e9er un nouveau message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contenu \u00e9quilibr\u00e9 pour un public engag\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les utilisateurs locaux peuvent choisir les journ\u00e9es et les heures de diffusion de leur message personnalis\u00e9, mais cela n\u2019aura aucune incidence sur l\u2019ensemble du contenu de votre r\u00e9seau. Broadsign Publish est directement int\u00e9gr\u00e9 \u00e0 Broadsign Control, ce qui garantit que chaque message est diffus\u00e9 au bon moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenons par exemple un r\u00e9seau o\u00f9 les utilisateurs locaux se voient attribuer 10&nbsp;% d\u2019une boucle de 60&nbsp;minutes pour leur message. Automatiquement, les six minutes de contenu local seront distribu\u00e9es uniform\u00e9ment sur la boucle pour maintenir un bon \u00e9quilibre avec les publicit\u00e9s et le reste du contenu de votre r\u00e9seau. De plus, si les utilisateurs locaux ne programment pas enti\u00e8rement les six minutes, la programmation s\u2019ajustera en cons\u00e9quence pour \u00e9viter que le m\u00eame message ne soit diffus\u00e9 en boucle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Broadsign Publish, une offre compl\u00e8te d\u2019affichage num\u00e9rique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Broadsign Publish peut \u00eatre personnalis\u00e9 \u00e0 l\u2019aide de votre logo et de vos couleurs, afin de donner \u00e0 l\u2019outil un aspect plus personnel et aux utilisateurs locaux le sentiment de pouvoir compter sur votre r\u00e9seau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il contient m\u00eame une fonction d\u2019\u00e9tablissement de rapports gr\u00e2ce \u00e0 laquelle vous pouvez voir comment les utilisateurs locaux utilisent la plateforme, permettant ainsi \u00e0 votre \u00e9quipe de faire le suivi n\u00e9cessaire pour sugg\u00e9rer des am\u00e9liorations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur les raisons pour lesquelles votre r\u00e9seau a besoin d\u2019une excellente strat\u00e9gie de contenu local, consultez notre livre \u00e9lectronique:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assur\u00e9ment, un message \u00ab&nbsp;identique pour tous&nbsp;\u00bb est loin d\u2019\u00eatre id\u00e9al pour assurer le succ\u00e8s de votre contenu d\u2019affichage num\u00e9rique. Les diff\u00e9rences dans les besoins et les int\u00e9r\u00eats de votre auditoire, les nuances g\u00e9ographiques et m\u00eame les conditions m\u00e9t\u00e9orologiques locales et l\u2019heure de la journ\u00e9e peuvent influer sur la perception d\u2019un message. Pour les r\u00e9seaux qui [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-7779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Give your digital signage network a local feel with Broadsign Publish|Give your digital signage network a local feel with Broadsign Publish<\/title>\n<meta name=\"description\" content=\"Broadsign Publish is a template-based local content management solution that empowers local employees, like office managers, store owners and more, to create and adapt messaging to their unique audience while ensuring 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