{"id":7810,"date":"2022-06-01T11:48:11","date_gmt":"2022-06-01T11:48:11","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/broadsign-elargit-son-portfolio-dooh-programmatique-aux-etats-unis-et-en-australie\/"},"modified":"2026-09-11T21:31:18","modified_gmt":"2026-09-11T21:31:18","slug":"broadsign-elargit-son-portfolio-dooh-programmatique-aux-etats-unis-et-en-australie","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/broadsign-elargit-son-portfolio-dooh-programmatique-aux-etats-unis-et-en-australie\/","title":{"rendered":"Broadsign \u00e9largit son portfolio DOOH programmatique aux \u00c9tats-Unis et en Australie"},"content":{"rendered":"\n

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets<\/em><\/p>\n\n

New York, NY and Sydney, Australia \u2013 June 1, 2022<\/strong> \u2013Out-of-home (OOH) ad tech leader Broadsign<\/a> today announced Broadsign Ads<\/a> \u2013 formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 \u2013 with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side platform (DSP) helps agencies and brands plan and execute impactful DOOH campaigns with a streamlined workflow that resembles online and mobile DSPs.\u00a0<\/p>\n\n

An established market leader in Canada, Broadsign has been working with a number of early adopter agencies and brands throughout the U.S. and Australia to launch campaigns via Broadsign Ads in each market. Sharing her experience, Keri Thomas, Media Supervisor at Cheil Worldwide said, \u201cExecuting large scale OOH campaigns requires a DSP that can deliver on ease of use and transparency, and Broadsign Ads has performed above and beyond our expectations, thanks to its numerous capabilities and capacity to streamline the DOOH-specific workflow. Furthermore, access to Broadsign\u2019s team of programmatic digital-out-of-home experts means seamless execution from start to finish.\u201d<\/p>\n\n

Frontier Australia Head of Biddable Media, Denver Rego, also shared, \u201cAs an outcome focused media & marketing agency, DOOH helps bridge gaps between online and real-world advertising. Broadsign Ads allows us to plan, execute and measure DOOH campaigns quickly, easily, and autonomously, while collaborating with the experienced Broadsign team.\u201d<\/p>\n\n

With the Broadsign Ads rebrand and geographic expansion, media buyers in the U.S. and Australia can now access the platform\u2019s intuitive, powerful campaign workflows, which helped pave the way for pDOOH in Canada. Platform advantages include:\u00a0<\/p>\n\n