{"id":7820,"date":"2023-06-12T11:52:39","date_gmt":"2023-06-12T11:52:39","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/arago-sassocie-a-broadsign-pour-integrer-le-levier-dooh-dans-son-dsp\/"},"modified":"2023-06-12T11:52:39","modified_gmt":"2023-06-12T11:52:39","slug":"arago-sassocie-a-broadsign-pour-integrer-le-levier-dooh-dans-son-dsp","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/arago-sassocie-a-broadsign-pour-integrer-le-levier-dooh-dans-son-dsp\/","title":{"rendered":"ARAGO s&rsquo;associe \u00e0 Broadsign pour int\u00e9grer le levier DOOH dans son DSP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Le DSP multilocal et le SSP DOOH s\u2019associent, permettant ainsi la diffusion de campagnes multi-canales plus personnalis\u00e9es et localis\u00e9es.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paris, France et Montr\u00e9al, Qu\u00e9bec, le 12 juin 2023<\/strong>\u2013 ARAGO (anciennement Mediakeys Platform) et Broadsign annoncent un partenariat technologique qui apporte l\u2019ensemble de l&rsquo;inventaire DOOH disponible via la plateforme c\u00f4t\u00e9 offre (SSP) de Broadsign \u00e0 la DSP ARAGO, rendant accessible les achats programmatiques DOOH sur la plateforme ARAGO. Gr\u00e2ce \u00e0 ces technologies combin\u00e9es, les retailers et les marques peuvent d\u00e9sormais acc\u00e9der au DOOH \u00e0 partir d&rsquo;un emplacement unique et l&rsquo;utiliser en compl\u00e9ment d&rsquo;autres canaux publicitaires pour personnaliser les publicit\u00e9s en fonction de la situation g\u00e9ographique de l&rsquo;audience cibl\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technologie est d\u00e9j\u00e0 utilis\u00e9e pour ex\u00e9cuter des campagnes multi canales par des clients d\u2019ARAGO des secteurs de l&rsquo;automobile, du tourisme, de la vente au d\u00e9tail.<br>David Dumont, Responsable de la Communication chez Mitsubishi Motors en France, a d\u00e9clar\u00e9 : \u00ab\u00a0Nous sommes tr\u00e8s heureux d&rsquo;avoir acc\u00e8s au DOOH via la plateforme ARAGO et de proposer ce nouvel inventaire \u00e0 nos concessionnaires automobiles.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Offrant plus de valeur et de nouvelles opportunit\u00e9s, cette int\u00e9gration permet \u00e0 nos clients de maximiser leurs campagnes locales gr\u00e2ce \u00e0 un achat d&rsquo;inventaire DOOH rationalis\u00e9\u00a0\u00bb, a ajout\u00e9 Paul Cahierre, PDG d&rsquo;ARAGO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Broadsign est un acteur majeur du march\u00e9 avec un inventaire DOOH incontournable, et nous sommes ravis de les avoir comme notre premier partenaire DOOH. L&rsquo;API Broadsign a simplifi\u00e9 l&rsquo;int\u00e9gration, et gr\u00e2ce \u00e0 notre collaboration, les clients d\u2019ARAGO peuvent mieux tirer parti de la puissance du DOOH pour optimiser leurs campagnes et leurs investissements \u00bb, a expliqu\u00e9 J\u00e9r\u00f4me Carri\u00e8re, CTO d\u2019ARAGO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab ARAGO aide les marques \u00e0 se connecter avec le public au niveau local, un domaine o\u00f9 le DOOH excelle, cr\u00e9ant une synergie naturelle entre nos technologies. La combinaison de notre SSP DOOH avec le DSP omnicanal d&rsquo;ARAGO permet aux annonceurs d&rsquo;exploiter le DOOH pour obtenir de meilleurs r\u00e9sultats qu&rsquo;avec la publicit\u00e9 en ligne et mobile seule \u00bb, a d\u00e9clar\u00e9 John Dolan, Vice-pr\u00e9sident, Responsable mondial des ventes et des services m\u00e9dias chez Broadsign.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u00c0 propos d&rsquo;ARAGO<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">ARAGO est une DSP full-stack internationale con\u00e7ue avec et pour les r\u00e9seaux de distribution afin de les aider \u00e0 lancer facilement leurs campagnes publicitaires digitales. L&rsquo;outil comprend des activations multicanales et multi locales, un outil g\u00e9omarketing, un outil DCO, des packages sur mesure, des rapports dynamiques et une facturation flexible. Renforcez votre publicit\u00e9 locale gr\u00e2ce \u00e0 ARAGO ! <a href=\"https:\/\/www.arago.com\">https:\/\/www.arago.com<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u00c0 propos de Broadsign<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Broadsign permet aux \u00e9diteurs, aux agences et aux marques d&rsquo;exploiter la puissance de la publicit\u00e9 ext\u00e9rieure et de se connecter avec des publics du monde entier. Alimentant plus d&rsquo;un million de panneaux statiques et num\u00e9riques le long des routes et dans les a\u00e9roports, les centres commerciaux, les centres commerciaux, les cliniques de sant\u00e9, les syst\u00e8mes de transport en commun, les bornes de recharge pour v\u00e9hicules \u00e9lectriques, etc., Broadsign atteint le public \u00e0 de multiples points de contact tout au long du parcours du consommateur. La plate-forme Broadsign offre aux sp\u00e9cialistes du marketing et aux agences un acc\u00e8s plus simple aux \u00e9crans premium et a aid\u00e9 des marques telles que Pepsi, Turkish Airlines, l&rsquo;UFC, Volkswagen, John Lewis, Samsung, etc., \u00e0 mener \u00e0 bien des campagnes DOOH programmatiques. <a href=\"https:\/\/broadsign.com\">https:\/\/broadsign.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le DSP multilocal et le SSP DOOH s\u2019associent, permettant ainsi la diffusion de campagnes multi-canales plus personnalis\u00e9es et localis\u00e9es. Paris, France et Montr\u00e9al, Qu\u00e9bec, le 12 juin 2023\u2013 ARAGO (anciennement Mediakeys Platform) et Broadsign annoncent un partenariat technologique qui apporte l\u2019ensemble de l&rsquo;inventaire DOOH disponible via la plateforme c\u00f4t\u00e9 offre (SSP) de Broadsign \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,152],"tags":[326,335,330,324,325],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","category-communiques-presse","tag-sujet-campagnes-omnicanales","tag-sujet-achat-de-dooh-programmatique","tag-type-acheteurs-de-medias","tag-type-agences","tag-type-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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