{"id":7821,"date":"2024-02-15T13:36:09","date_gmt":"2024-02-15T13:36:09","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/pleins-feux-sur-la-dsp-displayce-naviguer-sur-la-vague-programmatique-de-la-publicite-exterieure-numerique\/"},"modified":"2024-02-15T13:36:09","modified_gmt":"2024-02-15T13:36:09","slug":"pleins-feux-sur-la-dsp-displayce-naviguer-sur-la-vague-programmatique-de-la-publicite-exterieure-numerique","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/pleins-feux-sur-la-dsp-displayce-naviguer-sur-la-vague-programmatique-de-la-publicite-exterieure-numerique\/","title":{"rendered":"Pleins feux sur la DSP Displayce : Naviguer sur la vague programmatique de la publicit\u00e9 ext\u00e9rieure num\u00e9rique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s son \u00e9mergence dans le paysage publicitaire, l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique reste un moyen essentiel pour les marques et les agences de s\u2019adresser efficacement \u00e0 leur public.<a href=\"https:\/\/www.displayce.com\/a-propos\/\"> Displayce<\/a>, une plateforme c\u00f4t\u00e9 demande (DSP) qui aide \u00e0 cr\u00e9er, \u00e0 diffuser et \u00e0 optimiser les campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique en temps r\u00e9el, est une solution qui met en contact les agences et les annonceurs avec les propri\u00e9taires de m\u00e9dias alors que l\u2019affichage ext\u00e9rieur programmatique prend de l\u2019essor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme programmatique de Displayce, dont le si\u00e8ge social est \u00e0 Bordeaux, en France, permet d\u2019acc\u00e9der \u00e0 un r\u00e9seau de plus d\u2019un million de panneaux d\u2019affichage num\u00e9rique dans plus de 70 pays, offrant aux marques la possibilit\u00e9 de lancer des campagnes dans des formats de premi\u00e8re qualit\u00e9, dans des environnements cibl\u00e9s et aupr\u00e8s de vastes publics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s plus d\u2019une d\u00e9cennie \u00e0 \u00e9voluer dans le secteur, Displayce compte aujourd\u2019hui plus de 40 experts de l\u2019affichage ext\u00e9rieur num\u00e9rique et poss\u00e8de des bureaux dans des r\u00e9gions europ\u00e9ennes cl\u00e9s telles que la France, l\u2019Espagne, le Royaume-Uni et les Pays-Bas. L\u2019alliance strat\u00e9gique avec JCDecaux en juillet 2022 a renforc\u00e9 la position de Displayce, lui donnant les moyens d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement et d\u2019atteindre de nouveaux sommets dans l\u2019industrie.La DSP s\u2019est associ\u00e9e \u00e0<a href=\"https:\/\/broadsign.com\/\"> Broadsign<\/a> en 2019 pour offrir aux acheteurs de m\u00e9dias un acc\u00e8s \u00e0 tout l\u2019affichage ext\u00e9rieur num\u00e9rique mondial de premi\u00e8re qualit\u00e9 gr\u00e2ce \u00e0 la plateforme c\u00f4t\u00e9 offre (SSP) de Broadsign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technologie avanc\u00e9e pour un paysage d\u2019affichage ext\u00e9rieur num\u00e9rique programmatique dynamique<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une perspective mondiale, Displayce repr\u00e9sente une DSP internationale soutenue par des \u00e9quipes locales strat\u00e9giquement situ\u00e9es en France, en Espagne, au Royaume-Uni et aux Pays-Bas qui fournissent une assistance de premier ordre aux clients dans leurs r\u00e9gions respectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme vise \u00e0 rendre l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique plus accessible, plus ax\u00e9 sur le public et le moment, et plus efficace au sein de l\u2019industrie de la publicit\u00e9 que toutes les autres plateformes. \u00ab Auparavant, l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique \u00e9tait surtout adopt\u00e9 par les pr\u00e9curseurs et les technophiles. Aujourd\u2019hui, nous sommes \u00e0 un moment crucial o\u00f9 nous devons d\u00e9montrer la simplicit\u00e9 et l\u2019efficacit\u00e9 de l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique pour le faire passer \u00e0 l\u2019environnement m\u00e9diatique conventionnel \u00bb, d\u00e9clare Emma Labrador, directrice du marketing \u00e0 Displayce. \u00ab Nous donnons \u00e0 nos clients les moyens d\u2019accro\u00eetre leur port\u00e9e et leur pr\u00e9sence en int\u00e9grant de mani\u00e8re transparente le support dans leurs strat\u00e9gies omnicanal&nbsp; . \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mis au point \u00e0 l\u2019aide d\u2019une technologie exclusive sp\u00e9cialement con\u00e7ue pour r\u00e9pondre aux exigences particuli\u00e8res de l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique, le syst\u00e8me d\u2019ench\u00e8res mis en \u0153uvre par Displayce sert exclusivement \u00e0 l\u2019affichage ext\u00e9rieur num\u00e9rique afin de fournir une r\u00e9ponse cibl\u00e9e et efficace aux besoins pr\u00e9cis des acheteurs. Insight Explorer, l\u2019interface de campagne de la plateforme, permet aux utilisateurs d\u2019\u00e9laborer, de pr\u00e9voir et de d\u00e9couvrir des campagnes en temps r\u00e9el en s\u2019appuyant sur des donn\u00e9es fiables et r\u00e9centes. De plus, Displayce propose un module de r\u00e9solution de probl\u00e8mes sp\u00e9cialement con\u00e7u pour l\u2019affichage ext\u00e9rieur num\u00e9rique qui fournit une solution rapide et pr\u00e9cise, assurant une continuit\u00e9 fluide des campagnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partenariat avec Broadsign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 1000 campagnes r\u00e9alis\u00e9es l\u2019ann\u00e9e derni\u00e8re, Displayce collabore avec les plus grands bureaux d\u2019\u00e9change et les 6 plus grandes agences dans le monde pour proposer l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique aux sp\u00e9cialistes de l\u2019affichage ext\u00e9rieur et du num\u00e9rique. Son partenariat avec Broadsign offre des avantages consid\u00e9rables aux acheteurs de m\u00e9dias lorsqu\u2019il s\u2019agit de d\u00e9bloquer des supports de premi\u00e8re qualit\u00e9 avec un ciblage pr\u00e9cis, permettant aux annonceurs d\u2019atteindre efficacement les publics vis\u00e9s, m\u00eame dans un support de type un-\u00e0-plusieurs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab Nous avons choisi de collaborer avec Broadsign pour deux raisons fondamentales. Tout d\u2019abord, l\u2019\u00e9tendue de leur r\u00e9seau correspond parfaitement \u00e0 nos perspectives commerciales, ce qui garantit une couverture compl\u00e8te et strat\u00e9gique de l\u2019affichage ext\u00e9rieur num\u00e9rique. Ensuite, notre d\u00e9cision a \u00e9t\u00e9 influenc\u00e9e par un \u00e9tat d\u2019esprit commun avec Broadsign, notamment en ce qui a trait aux caract\u00e9ristiques et \u00e0 notre vision de l\u2019\u00e9volution du march\u00e9, ce qui permet d\u2019am\u00e9liorer la pr\u00e9cision et l\u2019efficacit\u00e9 des campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique. \u00bb<\/em><\/p>\n<cite>Emma Labrador, directrice du marketing \u00e0 Displayce<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s son \u00e9mergence dans le paysage publicitaire, l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique reste un moyen essentiel pour les marques et les agences de s\u2019adresser efficacement \u00e0 leur public. Displayce, une plateforme c\u00f4t\u00e9 demande (DSP) qui aide \u00e0 cr\u00e9er, \u00e0 diffuser et \u00e0 optimiser les campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique en temps r\u00e9el, est une solution qui met [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":7086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[326,335,330,324,325],"class_list":["post-7821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","tag-sujet-campagnes-omnicanales","tag-sujet-achat-de-dooh-programmatique","tag-type-acheteurs-de-medias","tag-type-agences","tag-type-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pleins feux sur la DSP Displayce : Naviguer sur la vague 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