{"id":7824,"date":"2024-05-13T10:40:00","date_gmt":"2024-05-13T10:40:00","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/broadsign-fait-lacquisition-doutmoove-plateforme-dsp-neerlandaise-specialisee-dans-laffichage-exterieur-numerique\/"},"modified":"2024-05-13T10:40:00","modified_gmt":"2024-05-13T10:40:00","slug":"broadsign-fait-lacquisition-doutmoove-plateforme-dsp-neerlandaise-specialisee-dans-laffichage-exterieur-numerique","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/broadsign-fait-lacquisition-doutmoove-plateforme-dsp-neerlandaise-specialisee-dans-laffichage-exterieur-numerique\/","title":{"rendered":"Broadsign fait l\u2019acquisition d\u2019Outmoove, plateforme DSP n\u00e9erlandaise sp\u00e9cialis\u00e9e dans l\u2019affichage ext\u00e9rieur num\u00e9rique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>L\u2019entente offre aux agences sp\u00e9cialis\u00e9es dans l\u2019affichage ext\u00e9rieur un acc\u00e8s \u00e9largi aux outils modulables et cibl\u00e9s d\u2019OutMoove pour les campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique programmatique \u00e0 l\u2019\u00e9chelle mondiale.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Montr\u00e9al (Canada) et Amsterdam (Pays-Bas), le 13 mai 2024. \u2013<\/strong><a href=\"https:\/\/broadsign.com\/campaign-planning-ad-serving\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Omni%20Lab%20%7C%20SEM%20%7C%20Owner%20%7C%20Brand%20%7C%20EXT%20&amp;%20PHR%20-%20USA&amp;utm_content=Broadsign&amp;utm_ad=687322231374&amp;utm_term=broadsign&amp;matchtype=e&amp;device=c&amp;GeoLoc=9004357&amp;placement=&amp;network=g&amp;campaign_id=17382995409&amp;adset_id=137284309356&amp;ad_id=687322231374&amp;utm_term=broadsign&amp;utm_campaign=Omni+Lab+%7C+SEM+%7C+Owner+%7C+Brand+%7C+EXT+%26+PHR+-+USA&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=8791005547&amp;hsa_cam=17382995409&amp;hsa_grp=137284309356&amp;hsa_ad=687322231374&amp;hsa_src=g&amp;hsa_tgt=kwd-670847933699&amp;hsa_kw=broadsign&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAiA6KWvBhAREiwAFPZM7uVNbsvMjgANe6WE5Kqu8VFu4epDuCIKmFH6KUYZNTnQANGDmKVnIhoCa8sQAvD_BwE\"><em> <\/em>Broadsign<\/a>, d\u00e9veloppeur de la principale plateforme d\u2019affichage ext\u00e9rieur, a annonc\u00e9 aujourd\u2019hui l\u2019acquisition du fournisseur n\u00e9erlandais de technologie d\u2019affichage ext\u00e9rieur num\u00e9rique<a href=\"https:\/\/outmoove.com\"> OutMoove<\/a>. La transaction, qui comprend les activit\u00e9s d\u2019OutMoove et la technologie d\u2019affichage ext\u00e9rieur num\u00e9rique de la plateforme ax\u00e9e sur la demande (DSP), permettra \u00e0 OutMoove de se concentrer sur l\u2019expansion de ses flux de travail et de son soutien uniques destin\u00e9s aux agences sp\u00e9cialis\u00e9es dans l\u2019affichage ext\u00e9rieur, tout en donnant \u00e0 Broadsign l\u2019acc\u00e8s \u00e0 l\u2019expertise d\u2019OutMoove et \u00e0 ses clients sp\u00e9cialis\u00e9s dans le domaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OutMoove a \u00e9t\u00e9 l\u2019une des premi\u00e8res plateformes DSP con\u00e7ues pour l\u2019affichage ext\u00e9rieur num\u00e9rique \u00e0 percer sur le march\u00e9. Ses connaissances approfondies et sa vision unique des flux de travail des sp\u00e9cialistes de l\u2019affichage ext\u00e9rieur en ont rapidement fait le choix privil\u00e9gi\u00e9 des principales agences ind\u00e9pendantes d\u2019affichage ext\u00e9rieur et soci\u00e9t\u00e9s de portefeuille en Europe, telles que GroupM et Outsight (Billups BE), ainsi que d\u2019autres aux \u00c9tats-Unis. Les outils intuitifs de planification et d\u2019achat de m\u00e9dias en mati\u00e8re d\u2019affichage ext\u00e9rieur num\u00e9rique, l\u2019automatisation pouss\u00e9e des flux de travail, les d\u00e9clencheurs de donn\u00e9es uniques, le soutien cr\u00e9atif dynamique et d\u2019autres caract\u00e9ristiques pionni\u00e8res de la plateforme DSP de l\u2019entreprise ont encourag\u00e9 ses clients et partenaires \u00e0 adopter l\u2019affichage ext\u00e9rieur num\u00e9rique programmatique plus rapidement. OutMoove faisant d\u00e9sormais partie de Broadsign, son \u00e9quipe sera en mesure d\u2019acc\u00e9l\u00e9rer sa mission d\u2019automatisation des transactions d\u2019affichage ext\u00e9rieur et de d\u00e9velopper sa pr\u00e9sence g\u00e9ographique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Collaborateur et partenaire de confiance de Broadsign depuis pr\u00e8s de sept ans, OutMoove a \u00e9t\u00e9 l\u2019un des premiers chefs de file dans le domaine de l\u2019affichage ext\u00e9rieur. Nous sommes ravis d\u2019accueillir toute l\u2019\u00e9quipe d\u2019OutMoove et nous nous r\u00e9jouissons de travailler ensemble pour continuer \u00e0 rendre l\u2019\u00e9cosyst\u00e8me d\u2019affichage ext\u00e9rieur plus accessible et automatis\u00e9 pour les propri\u00e9taires de m\u00e9dias et les annonceurs \u00bb, a d\u00e9clar\u00e9 Burr Smith, pr\u00e9sident et chef de la direction de Broadsign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Notre partenariat s\u2019\u00e9tend sur des ann\u00e9es de relations approfondies avec les clients et de discussions strat\u00e9giques. Cette transaction avec Broadsign nous aidera \u00e0 \u00e9largir les possibilit\u00e9s pour OutMoove. Nous sommes enthousiastes \u00e0 l\u2019id\u00e9e de combiner notre technologie et nos talents afin de tenir notre promesse de tirer parti de l\u2019automatisation pour faire prosp\u00e9rer notre industrie \u00bb, a pour sa part affirm\u00e9 Mendel Looije, cofondateur et chef de la direction d\u2019OutMoove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Broadsign occupe une position dynamique sur le march\u00e9 et entretient des relations avec une multitude de plateformes DSP et de partenaires \u00e0 l\u2019\u00e9chelle mondiale. Nous nous faisons une joie de profiter de notre exp\u00e9rience dans le soutien direct aux agences pour poursuivre dans cette voie et stimuler encore plus la croissance de notre industrie dans le monde entier \u00bb, a ajout\u00e9 Mark Van de Crommert, cofondateur et directeur de la communication d\u2019OutMoove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les conditions de la transaction ne seront pas divulgu\u00e9es.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c0 propos de Broadsign<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Broadsign permet aux propri\u00e9taires de m\u00e9dias, aux agences et aux marques d\u2019exploiter le potentiel et la port\u00e9e de l\u2019affichage ext\u00e9rieur pour communiquer avec le public au moyen de canaux publicitaires uniques. Plus de 1,5 million d\u2019affiches statiques et num\u00e9riques le long des routes et dans les a\u00e9roports, les centres commerciaux, les magasins de d\u00e9tail, les cliniques m\u00e9dicales, les transports en commun, les bornes de recharge pour v\u00e9hicules \u00e9lectriques et bien plus sont aliment\u00e9es par Broadsign, rejoignant le public \u00e0 de multiples points de contact du parcours de consommation. La plateforme de Broadsign aide les propri\u00e9taires de m\u00e9dias comme Outfront, Pattison Outdoor, Global et Intersection \u00e0 simplifier leurs activit\u00e9s professionnelles et \u00e0 maximiser les occasions de revenus tout en permettant aux sp\u00e9cialistes du marketing et aux agences de planifier et d\u2019ex\u00e9cuter plus facilement des campagnes d\u2019affichage ext\u00e9rieur dynamique qui touchent le public. Des marques comme AB InBev, Disney, FanDuel, H&amp;M, Honda, HP, Johnson &amp; Johnson, KLM, Uber Eats, Sea-Doo, Samsonite et bien d\u2019autres ont ex\u00e9cut\u00e9 avec succ\u00e8s des campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique programmatique aliment\u00e9es par la technologie de Broadsign.<a href=\"https:\/\/broadsign.com\/\"> https:\/\/broadsign.com<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c0 propos d\u2019OutMoove<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">OutMoove est une plateforme DSP d\u2019affichage ext\u00e9rieur num\u00e9rique qui facilite et am\u00e9liore l\u2019achat de canaux publicitaires ext\u00e9rieurs. Bas\u00e9e aux Pays-Bas, OutMoove a contribu\u00e9 \u00e0 \u00e9tablir le paysage programmatique de l\u2019affichage ext\u00e9rieur et collabore avec des agences m\u00e9dias d\u2019affichage ext\u00e9rieur de premier plan en Europe et aux \u00c9tats-Unis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entente offre aux agences sp\u00e9cialis\u00e9es dans l\u2019affichage ext\u00e9rieur un acc\u00e8s \u00e9largi aux outils modulables et cibl\u00e9s d\u2019OutMoove pour les campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique programmatique \u00e0 l\u2019\u00e9chelle mondiale. Montr\u00e9al (Canada) et Amsterdam (Pays-Bas), le 13 mai 2024. \u2013 Broadsign, d\u00e9veloppeur de la principale plateforme d\u2019affichage ext\u00e9rieur, a annonc\u00e9 aujourd\u2019hui l\u2019acquisition du fournisseur n\u00e9erlandais de technologie d\u2019affichage [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,152],"tags":[326,335,330,324,325],"class_list":["post-7824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","category-communiques-presse","tag-sujet-campagnes-omnicanales","tag-sujet-achat-de-dooh-programmatique","tag-type-acheteurs-de-medias","tag-type-agences","tag-type-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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