{"id":7828,"date":"2025-11-25T15:50:00","date_gmt":"2025-11-25T15:50:00","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/broadsign-annonce-lacquisition-de-place-exchange\/"},"modified":"2026-07-10T17:34:03","modified_gmt":"2026-07-10T17:34:03","slug":"broadsign-annonce-lacquisition-de-place-exchange","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/fr\/blogue\/broadsign-annonce-lacquisition-de-place-exchange\/","title":{"rendered":"Broadsign annonce l\u2019acquisition de Place Exchange"},"content":{"rendered":"\n

Cette transaction donne naissance \u00e0 la solution d\u2019affichage ext\u00e9rieur la plus solide du march\u00e9, g\u00e9n\u00e9rant de nouvelles sources de revenus pour les propri\u00e9taires de m\u00e9dias d\u2019affichage ext\u00e9rieur et offrant aux acheteurs un acc\u00e8s \u00e9largi \u00e0 l\u2019inventaire international<\/em><\/p>\n\n\n\n

MONTR\u00c9AL, le 25 novembre 2025<\/strong> \u2013 Le fournisseur de technologies publicitaires d\u2019affichage ext\u00e9rieur
Broadsign a annonc\u00e9 aujourd\u2019hui l\u2019acquisition de Place Exchange, une plateforme c\u00f4t\u00e9 offre (SSP) ind\u00e9pendante qui domine le march\u00e9 de l\u2019affichage ext\u00e9rieur, soutenue par un investissement minoritaire
de Crestline Investors. En combinant le syst\u00e8me de gestion de contenu, les services publicitaires et les
capacit\u00e9s d\u2019achat et de vente de Broadsign avec la SSP de Place Exchange et ses solutions compl\u00e9mentaires, cette acquisition renforcera l\u2019offre programmatique mondiale de Broadsign en mati\u00e8re d\u2019affichage ext\u00e9rieur num\u00e9rique et acc\u00e9l\u00e9rera l\u2019innovation au sein de son portefeuille technologique
d\u2019affichage ext\u00e9rieur. Les \u00e9diteurs de Broadsign auront ainsi acc\u00e8s \u00e0 de nouvelles sources de demande,
tandis que les partenaires de la plateforme c\u00f4t\u00e9 demande (DSP) et les acheteurs de m\u00e9dias de
Place Exchange b\u00e9n\u00e9ficieront d\u2019un inventaire international \u00e9largi sur la plateforme Broadsign.<\/p>\n\n\n\n

Le march\u00e9 publicitaire mondial devrait atteindre 992 milliards de dollars cette ann\u00e9e, avec des d\u00e9penses
internationales en affichage ext\u00e9rieur estim\u00e9es \u00e0 plus de 49 milliards de dollars en 2025. \u00ab La demande
pour l\u2019affichage ext\u00e9rieur reste forte, mais une \u00e9volution rapide est cruciale pour que ce march\u00e9 puisse
saisir de nouvelles occasions de croissance. L\u2019acquisition de Place Exchange permettra \u00e0 Broadsign
d\u2019offrir la solution publicitaire d\u2019affichage ext\u00e9rieur la plus compl\u00e8te du march\u00e9 \u00bb a d\u00e9clar\u00e9 Burr Smith,
PDG de Broadsign. \u00ab Nous envisageons l\u2019avenir de l\u2019affichage ext\u00e9rieur comme plus intelligent, plus
efficace, dynamique et mesurable. Gr\u00e2ce \u00e0 l\u2019\u00e9quipe et \u00e0 la technologie de Place Exchange, ainsi qu\u2019\u00e0
l\u2019investissement de Crestline, Broadsign r\u00e9alisera cette vision beaucoup plus rapidement. \u00bb<\/p>\n\n\n\n

Broadsign acquiert la plateforme Place Exchange, y compris son vaste r\u00e9seau d\u2019inventaire aux \u00c9tats-Unis et \u00e0 l\u2019international, ses int\u00e9grations avanc\u00e9es avec des DSP, ainsi que sa suite de solutions programmatiques innovantes, dont l\u2019outil de mesure de la port\u00e9e de l\u2019affichage ext\u00e9rieur PerView. Class\u00e9e \u00e0 la premi\u00e8re place du classement Deloitte des 500 entreprises technologiques \u00e0 la croissance la plus rapide et \u00e9lue acteur majeur de la publicit\u00e9 programmatique selon AdExchanger en 2024, la SSP de Place Exchange soutient les processus de planification, de ciblage, de diffusion, de production de rapports et d\u2019attribution, similaires \u00e0 ceux des canaux publicitaires en ligne, mobiles et autres
num\u00e9riques.<\/p>\n\n\n\n

Place Exchange propose \u00e9galement des fonctionnalit\u00e9s avanc\u00e9es, telles que la gestion des capacit\u00e9s avanc\u00e9es de programmatique garantie, la mesure de la port\u00e9e et de la fr\u00e9quence, le ciblage d\u2019audience
par \u00e9cran, des d\u00e9clencheurs de ventes aux ench\u00e8res dynamiques, le ciblage g\u00e9ospatial pour les m\u00e9dias
mobiles, ainsi que des outils avanc\u00e9s d\u2019analyse et de production de rapports. Place Exchange a \u00e9galement con\u00e7u des solutions novatrices pour le cin\u00e9ma \u00e0 l\u2019\u00e9cran, l\u2019audio programmatique, la vid\u00e9o en lieu public et les m\u00e9dias de vente au d\u00e9tail en magasin, ce qui a permis d\u2019\u00e9largir la port\u00e9e de l\u2019affichage ext\u00e9rieur num\u00e9rique dans l\u2019\u00e9cosyst\u00e8me plus large des m\u00e9dias num\u00e9riques.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cette acquisition, Ari Buchalter, PDG de Place Exchange, ainsi que son \u00e9quipe, int\u00e8grent
Broadsign. \u00ab Le secteur de l\u2019affichage ext\u00e9rieur conna\u00eet un essor consid\u00e9rable. En effet, de plus en plus
d\u2019acheteurs et de DSP de toutes tailles se tournent vers ce m\u00e9dia, ce qui marque le d\u00e9but d\u2019une nouvelle
\u00e8re d\u2019innovation. L\u2019union de Place Exchange et de Broadsign survient \u00e0 un moment cl\u00e9. Elle donne
naissance \u00e0 la solution d\u2019affichage ext\u00e9rieur la plus compl\u00e8te, d\u00e9velopp\u00e9e par les chefs de file du secteur
pour r\u00e9pondre \u00e0 cette demande croissante \u00bb, a d\u00e9clar\u00e9 Ari Buchalter. \u00ab Ensemble, nous pourrons
acc\u00e9l\u00e9rer l\u2019\u00e9volution des processus de l\u2019affichage ext\u00e9rieur et mettre l\u2019accent sur l\u2019automatisation et le
traitement des donn\u00e9es afin de r\u00e9inventer la mani\u00e8re dont nous achetons, vendons et mesurons ce
canal. \u00bb<\/p>\n\n\n\n

\u00ab Les achats programmatiques sont d\u00e9sormais un moteur de croissance majeur pour l\u2019affichage ext\u00e9rieur num\u00e9rique, et permettent d\u2019apporter plus d\u2019automatisation, de mesurabilit\u00e9 et de demande au secteur. L\u2019expansion continue du march\u00e9 des technologies publicitaires cr\u00e9e de nouvelles occasions int\u00e9ressantes, et nous sommes ravis de soutenir Broadsign et Place Exchange dans cette aventure \u00bb, a ajout\u00e9 Will Palmer, partenaire et cochef du cr\u00e9dit aux entreprises am\u00e9ricaines chez Crestline, qui se joindra \u00e9galement au conseil d\u2019administration de Broadsign.<\/p>\n\n\n\n

Cette annonce vient couronner une ann\u00e9e exceptionnelle de d\u00e9veloppement pour Broadsign, au cours de laquelle l\u2019entreprise a d\u00e9ploy\u00e9 de nouvelles capacit\u00e9s d\u2019achat d\u2019affichage ext\u00e9rieur automatis\u00e9 et r\u00e9serv\u00e9, d\u00e9voil\u00e9 le premier assistant d\u2019intelligence artificielle (IA) pour la cat\u00e9gorisation cr\u00e9ative de l\u2019affichage ext\u00e9rieur et \u00e9tabli un partenariat visant \u00e0 mesurer l\u2019empreinte carbone de l\u2019affichage ext\u00e9rieur num\u00e9rique. Gr\u00e2ce \u00e0 cette acquisition, la quatri\u00e8me en moins de sept ans, Broadsign renforce son \u00e9quipe, qui atteint d\u00e9sormais 370 personnes \u00e0 l\u2019\u00e9chelle mondiale, et \u00e9largit son r\u00e9seau d\u2019inventaire d\u2019affichage ext\u00e9rieur programmatique \u00e0 1,7 million d\u2019\u00e9crans. Broadsign n\u2019a pas encore divulgu\u00e9 les clauses de l\u2019accord. Pour cette transaction, Solomon Partners a conseill\u00e9 Broadsign sur le plan financier, tandis que LUMA a apport\u00e9 son expertise \u00e0 Place Exchange.<\/p>\n\n\n\n

\u00c0 propos de Broadsign<\/h4>\n\n\n\n

Broadsign permet aux propri\u00e9taires de m\u00e9dias, acheteurs de m\u00e9dias et d\u00e9taillants de tirer parti de la puissance et de la port\u00e9e de l\u2019affichage ext\u00e9rieur pour toucher des audiences de mani\u00e8re unique, loin des autres canaux publicitaires. Broadsign g\u00e8re plus de deux millions de panneaux statiques et num\u00e9riques, situ\u00e9s le long des routes, dans les a\u00e9roports, centres commerciaux, \u00e9piceries, stations-service, cliniques de sant\u00e9, r\u00e9seaux de transport, et bien plus encore. La plateforme Broadsign aide les propri\u00e9taires de m\u00e9dias et les d\u00e9taillants, tels que Outfront, Pattison Outdoor, Global, oOhMedia!, Intersection, Sainsbury\u2019s, Woolworths, Stellar Ace et Douglas, \u00e0 optimiser leurs sources de revenus et \u00e0 automatiser leurs activit\u00e9s commerciales. Elle permet \u00e9galement aux agences comme Talon, OMD Worldwide, Havas, Starcom, dentsu, Omnicom Media Group et Publicis Groupe de planifier et d\u2019ex\u00e9cuter en toute simplicit\u00e9 des campagnes d\u2019affichage ext\u00e9rieur dynamiques qui captent l\u2019attention de leurs audiences. Des marques comme AB InBev, Disney, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite et bien d\u2019autres ont r\u00e9alis\u00e9 avec succ\u00e8s des campagnes d\u2019affichage ext\u00e9rieur num\u00e9rique programmatique aliment\u00e9es par la technologie de Broadsign. https:\/\/broadsign.com\/fr\/<\/p>\n\n\n\n

\u00c0 propos de Place Exchange<\/h4>\n\n\n\n

Place Exchange est la principale plateforme c\u00f4t\u00e9 offre ind\u00e9pendante pour les m\u00e9dias d\u2019affichage ext\u00e9rieur programmatique. Int\u00e9gr\u00e9e aux plateformes c\u00f4t\u00e9 demande omnicanales et aux plateformes
d\u2019affichage ext\u00e9rieur, la technologie brevet\u00e9e de Place Exchange offre aux agences et aux annonceurs la
possibilit\u00e9 d\u2019unifier compl\u00e8tement l\u2019achat et la mesure de la port\u00e9e des m\u00e9dias d\u2019affichage ext\u00e9rieur avec
d\u2019autres canaux num\u00e9riques dans la plateforme c\u00f4t\u00e9 demande de leur choix, en utilisant les m\u00eames flux
de travail, \u00e9l\u00e9ments visuels, rapports et attributions que pour la publicit\u00e9 en ligne, mobile et autres formes de publicit\u00e9 num\u00e9rique. L\u2019offre de qualit\u00e9 in\u00e9gal\u00e9e de Place Exchange respecte le programme de
certification Place Exchange Clear, et garantit aux acheteurs qualit\u00e9, coh\u00e9rence, transparence et
conformit\u00e9. Place Exchange permet aux partenaires de m\u00e9dias d\u2019affichage ext\u00e9rieur d\u2019exploiter de
nouvelles sources de d\u00e9penses publicitaires programmatiques, tout en garantissant une transparence et
un contr\u00f4le total. Pour en savoir plus sur Place Exchange, consultez le site www.placeexchange.com<\/p>\n\n\n\n

\u00c0 propos de Crestline Investors<\/h4>\n\n\n\n

Crestline Investors, Inc. est une soci\u00e9t\u00e9 de gestion d\u2019investissements non traditionnels fond\u00e9e en 1997 et
bas\u00e9e \u00e0 Fort Worth, au Texas. L\u2019entreprise a des bureaux affili\u00e9s \u00e0 Londres, New York, Toronto et Tokyo.
La soci\u00e9t\u00e9 g\u00e8re environ 20 milliards de dollars d\u2019actifs (au 30 septembre 2025) et se sp\u00e9cialise dans les
strat\u00e9gies de cr\u00e9dit priv\u00e9. Elle offre une large gamme de solutions d\u2019investissement au sein de ses
plateformes de pr\u00eat direct, opportunistes et de financement de portefeuilles. Pour en savoir plus,
consultez le site www.crestlineinvestors.com. <\/p>\n","protected":false},"excerpt":{"rendered":"

Cette transaction donne naissance \u00e0 la solution d\u2019affichage ext\u00e9rieur la plus solide du march\u00e9, g\u00e9n\u00e9rant de nouvelles sources de revenus pour les propri\u00e9taires de m\u00e9dias d\u2019affichage ext\u00e9rieur et offrant aux acheteurs un acc\u00e8s \u00e9largi \u00e0 l\u2019inventaire international MONTR\u00c9AL, le 25 novembre 2025 \u2013 Le fournisseur de technologies publicitaires d\u2019affichage ext\u00e9rieurBroadsign a annonc\u00e9 aujourd\u2019hui l\u2019acquisition de […]<\/p>\n","protected":false},"author":2,"featured_media":7777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,152,2],"tags":[340,346,347,326,344,348,345,330,324,325],"class_list":["post-7828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","category-communiques-presse","category-uncategorized-fr","tag-asset-blog-post","tag-asset-press-release","tag-buyer-stage-evaluation","tag-sujet-campagnes-omnicanales","tag-topic-buy-programmatic-dooh","tag-topic-inside-broadsign-2","tag-topic-ooh-industry","tag-type-acheteurs-de-medias","tag-type-agences","tag-type-marques"],"acf":[],"yoast_head":"\nBroadsign annonce l\u2019acquisition de Place Exchange<\/title>\n<meta name=\"description\" content=\"Cette transaction donne naissance \u00e0 la solution d\u2019affichage ext\u00e9rieur la plus solide du march\u00e9, g\u00e9n\u00e9rant 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