{"id":8964,"date":"2026-03-09T12:15:00","date_gmt":"2026-03-09T12:15:00","guid":{"rendered":"https:\/\/broadsnextstg.wpenginepowered.com\/blog\/place-exchange-by-broadsign-integrates-with-eletromidia-to-unlock-brazils-largest-programmatic-digital-out-of-home-network\/"},"modified":"2026-08-12T20:53:52","modified_gmt":"2026-08-12T20:53:52","slug":"eletromidia-leva-seu-inventario-premium-de-dooh-para-a-compra-programatica-via-place-exchange-by-broadsign","status":"publish","type":"post","link":"https:\/\/next.broadsign.com\/pt\/blog\/eletromidia-leva-seu-inventario-premium-de-dooh-para-a-compra-programatica-via-place-exchange-by-broadsign\/","title":{"rendered":"Eletromidia leva seu invent\u00e1rio premium de DOOH para a compra program\u00e1tica via Place Exchange by Broadsign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Integra\u00e7\u00e3o refor\u00e7a a estrat\u00e9gia program\u00e1tica da Eletromidia ao disponibilizar seu invent\u00e1rio de 55 mil telas tamb\u00e9m via Place Exchange by Broadsign<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nova York, NY \u2013 (mar\u00e7o 9, 2026)\u00a0\u2013<\/strong> Place Exchange by Broadsign, a principal plataforma de supply-side (SSP) para digital out-of-home (DOOH) program\u00e1tico, anunciou hoje uma nova integra\u00e7\u00e3o com a Eletromidia, a maior empresa de m\u00eddia out-of-home (OOH) do Brasil, expandindo a presen\u00e7a da Place Exchange e da Broadsign na Am\u00e9rica Latina. A integra\u00e7\u00e3o permite que anunciantes acessem programaticamente o invent\u00e1rio premium de DOOH da Eletromidia em escala nacional, utilizando os mesmos fluxos de compra que j\u00e1 usam para outros canais digitais dentro de seus DSPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por meio dessa parceria, compradores da Place Exchange podem alcan\u00e7ar audi\u00eancias em 55.000 telas digitais, distribu\u00eddas em diversos ambientes premium, como edif\u00edcios residenciais e comerciais, sistemas de transporte de massa, aeroportos, mobili\u00e1rio urbano e shopping centers, impactando consumidores ao longo de suas jornadas di\u00e1rias. A Eletromidia oferece uma escala incompar\u00e1vel no mercado brasileiro de OOH, com um alcance nacional de mais de 53 milh\u00f5es de pessoas por m\u00eas. Com a maior parte de seu invent\u00e1rio digitalizado, a Eletromidia representa mais de 80% da participa\u00e7\u00e3o total do mercado de DOOH no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEssa integra\u00e7\u00e3o oferece a anunciantes globais e regionais acesso program\u00e1tico \u00e0 rede de OOH mais abrangente e digitalmente avan\u00e7ada do Brasil\u201d, afirmou Robert Loftus, VP de Supply Partnerships da Place Exchange by Broadsign. \u201cA escala da Eletromidia e sua domin\u00e2ncia digital em ambientes urbanos estrat\u00e9gicos a tornam uma parceira ideal \u00e0 medida que a demanda omnichannel por DOOH program\u00e1tico continua a acelerar na Am\u00e9rica Latina.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA integra\u00e7\u00e3o com a Place Exchange by Broadsign amplia a forma como disponibilizamos o invent\u00e1rio program\u00e1tico da Eletromidia ao mercado\u201d, disse Heitor Estrela Gomes, Diretor de Produto e Growth da Eletromidia. \u201cAo adicionar um novo parceiro ao nosso ecossistema, oferecemos mais op\u00e7\u00f5es para que anunciantes acessem nossas telas com efici\u00eancia, automa\u00e7\u00e3o e transpar\u00eancia, dentro do ambiente program\u00e1tico global.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading text-20\">Sobre a Place Exchange by Broadsign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A Place Exchange by Broadsign \u00e9 a SSP (Supply-Side Platform) global l\u00edder para m\u00eddia OOH (out of home) program\u00e1tica, apresentando a maior presen\u00e7a de invent\u00e1rio do setor em todo o mundo. Como parte da fam\u00edlia de solu\u00e7\u00f5es OOH da Broadsign, a Place Exchange \u00e9 integrada a DSPs (Demand-Side Platforms) omnichannel e especializadas em OOH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plataforma oferece a ag\u00eancias e anunciantes a oportunidade de unificar totalmente a compra program\u00e1tica (garantida e n\u00e3o garantida) e a mensura\u00e7\u00e3o de m\u00eddia OOH com outros canais digitais dentro da DSP de sua prefer\u00eancia. Isso permite aproveitar os mesmos fluxos de trabalho, criativos, relat\u00f3rios e atribui\u00e7\u00f5es j\u00e1 utilizados para publicidade online, mobile e outras formas de m\u00eddia digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conjunto inigual\u00e1vel de invent\u00e1rio OOH global premium da Place Exchange adere ao seu programa de certifica\u00e7\u00e3o Place Exchange Clear, que entrega aos compradores qualidade, consist\u00eancia, transpar\u00eancia e conformidade. Para parceiros de m\u00eddia OOH, a Place Exchange oferece a oportunidade de acessar investimentos publicit\u00e1rios program\u00e1ticos inexplorados com total transpar\u00eancia e controle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading text-20\">Sobre a Eletromidia<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A Eletromidia conversa mensalmente com mais de 53 milh\u00f5es de pessoas atrav\u00e9s de quase 90 mil pontos de contato, sendo mais 55 mil ativos digitais \u2013 o maior invent\u00e1rio digital do pa\u00eds. Levamos conte\u00fado, servi\u00e7os e experi\u00eancias com o prop\u00f3sito de gerar impacto positivo na sociedade por meio da transforma\u00e7\u00e3o das cidades. Somos a \u00fanica companhia do setor com atua\u00e7\u00e3o nas cinco verticais do Out Of Home \u2013 ruas, edif\u00edcios, shoppings, aeroportos e transportes \u2013 presente nos 11 maiores mercados do Brasil. Desde 2024, somos uma empresa controlada pelo Grupo Globo, ampliando nossa capacidade de inovar e transformar o ecossistema publicit\u00e1rio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integra\u00e7\u00e3o refor\u00e7a a estrat\u00e9gia program\u00e1tica da Eletromidia ao disponibilizar seu invent\u00e1rio de 55 mil telas tamb\u00e9m via Place Exchange by Broadsign Nova York, NY \u2013 (mar\u00e7o 9, 2026)\u00a0\u2013 Place Exchange by Broadsign, a principal plataforma de supply-side (SSP) para digital out-of-home (DOOH) program\u00e1tico, anunciou hoje uma nova integra\u00e7\u00e3o com a Eletromidia, a maior empresa de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[172,175,54],"tags":[387,388,365,389],"class_list":["post-8964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicados-imprensa","category-uncategorized-pt","tag-asset-press-release","tag-buyer-stage-awareness","tag-tipo-proprietarios-de-midia","tag-topic-ooh-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eletromidia leva seu invent\u00e1rio premium de DOOH para a compra program\u00e1tica via Place Exchange by Broadsign<\/title>\n<meta name=\"description\" content=\"Advertisers gain programmatic access to more than 55,000 premium screens across 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