Launch and manage DOOH campaigns from your preferred DSP
Easily add digital out-of-home to your omnichannel strategy using the DSP you already trust. With seamless integration and specialized expertise, Broadsign helps you plan, launch, and measure high-impact campaigns.
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Unlock the full potential of programmatic DOOH
Seamless DOOH activation
Easily launch and manage programmatic DOOH alongside your omnichannel campaigns using your DSP of choice. No extra logins, no complex setup—just seamless access to premium inventory.
Global reach & scale
Access thousands of premium DOOH screens worldwide across multiple publishers. From transit hubs and shopping malls to roadside billboards and street furniture, connect with your audience at the right time and place.
Real-time optimization
Take advantage of dynamic triggers, dayparting, and performance tracking, just like any programmatic channel. Easily adjust targeting, budgets, and creative messaging in real time to maximize impact.
Comprehensive performance measurement
Leverage advanced measurement tools to track performance, assess impact, and refine your strategy. Gain insights from impressions, ad plays, and audience engagement to measure real-world outcomes.
Premium locations, maximum impact
Discover Broadsign's DOOH inventory
Reach your audience at scale with access to premium DOOH screens across high-impact venues worldwide. From transit hubs and shopping malls to street furniture and roadside billboards, Broadsign connects your campaigns to the right screens in the right places.
Activate DOOH with the DSP you trust
Broadsign integrates with 35+ leading DSPs, giving you direct access to premium DOOH inventory without disrupting your existing workflow. Simplify planning, activation, and measurement with our expert guidance to drive results.
Programmatic DOOH campaigns powered by Broadsign
Spotlight on great campaigns
How Silbö Telecom’s DOOH campaign drove a +263% lift in consideration with transit ads
Objective
Amplify Silbö Telecom's national football team sponsorship, boost brand awareness, and promote its new unlimited data offer ahead of the Euro 2024 championship.
Strategy
Deploy localized pDOOH ads across high-traffic transit environments—including subways and train stations—in major Spanish cities to capture commuting football fans.
Results
Achieved 3.28 million impressions, an +833% uplift in positive brand perception, and a +263% lift in purchase consideration.
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Spotlight on great campaigns
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Objective
Boost brand awareness for its new hair depilatory product in the French market
Strategy
Ads were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50
Results
153% in purchase intent for Veet products among ad recallers
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Spotlight on great campaigns
H&M Portugal’s campaign boosted brand image, ad recall and purchase consideration with pDOOH
Objective
Increase brand awareness and sales for its summer fashion clothing line across Portuguese markets
Strategy
Ads ran across venue types like malls, subways, and train stations, targeting an audience of women aged 15-44 years old
Results
81% lift in positive brand image, with significant ad recall among the brand's target audience
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Spotlight on great campaigns
Boehringer Ingelheim saw a +254% lift in positive brand image with its pDOOH campaign
Objective
Increase awareness and sales for Frontpro's new pet antiparasitic product
Strategy
Ads were placed on outdoor screens and in shopping malls near pet stores, featuring QR codes that encouraged audience interaction with the content
Results
254% lift in positive brand image, where ad recallers said the campaign gave them a positive impression of the brand
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Spotlight on great campaigns
HP drives a 12% sales lift with programmatic DOOH in Dubai
Objective
Boost awareness, reshape brand perception, and increase purchase consideration for HP's CISS Tank printers (specifically the HP Smart Tank 585) among parents aged 25–54 to convert attention into tangible sales growth in a competitive market.
Strategy
Delivered targeted programmatic DOOH ads across premium digital screens in high-traffic family environments in Dubai, combining contextual placements with repeated exposure throughout the day to drive high-frequency engagement.
Results
Achieved a +12% YoY sales growth for HP printers in the UAE and a 2x increase in positive brand image.
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Ready to launch a truly omnichannel campaign?
Seamlessly activate programmatic DOOH and extend your omnichannel strategy with Broadsign. With industry-leading tools and expert guidance, we help you plan, execute, and optimize impactful campaigns.