Access global bars & casual dining inventory

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Explore our global DOOH inventory

FAQs

• How do I measure campaign performance in a bars & casual dining DOOH vertical?

  Campaigns with hospitality inventory are highly measurable using programmatic reporting. Advertisers can track performance through digital metrics like impressions and frequency.
  Additionally, by using localized geolocation data and mobile tracking, brands can leverage footfall traffic studies to see if restaurant-goers visited a brick-and-mortar storefront post-exposure, or execute brand lift studies to measure changes in ad recall and purchase intent.

• What creative formats work best on restaurant and bar digital screens?

  Full-motion video and animated assets are highly recommended. Research indicates that adding motion yields an average 33% uplift in ad recall and a 50% increase in brand awareness compared to static assets.
  In lively social areas specifically, full-motion layouts outperform static displays by a 3:1 margin, as subtle screen animations naturally catch the peripheral vision of patrons while they dine and converse.

• What types of brands or product verticals see the highest ROI in bars and restaurants?

  While beverage, entertainment, snack, and food delivery brands are natural vertical tie-ins that match consumer purchase intent, dining networks are also highly effective for non-endemic advertisers.
  Given that the audience skews toward high-earning young professionals and socially active adults, verticals such as financial services, ride-sharing apps, automotive, healthcare, and local retail media networks experience high conversion rates due to the demographic’s strong purchasing power.

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