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FAQs

• How much does it cost to advertise on mall screens?

  Pricing varies based on location (high-traffic malls cost more), the time of day (peak hours are higher), the length of the campaign, and whether you are buying on a programmatic or fixed basis. The value is in the ability to hyper-target high-intent shoppers close to the point of purchase, optimizing your media spend for conversion.

• What kind of audiences can I reach with mall advertising?

  You can reach diverse audiences, segmented by the mall’s specific location, which allows for targeting based on Household Income (HHI) or demographics (e.g., families near play areas, Gen Z/Millennials near fast-fashion). Programmatic tactics also allow you to target consumers who have a known affinity for certain product categories based on past purchasing habits.

• Can I run short-term or always-on campaigns in malls?

  Mall DOOH is excellent for both. You can run short-term, high-impact campaigns tied to seasonal events (e.g., Black Friday) and new product launches. Alternatively, always-on campaigns can use Dayparting to target shoppers with contextually relevant messages, like food/leisure offers in the evening.

• Can I target specific areas, stores, or demographics within a single mall?

  Yes. One of the greatest advantages is hyper-local targeting by placing ads near specific anchors, key departments, or even competitive stores. You can also target screens based on the general persona profile of the section of the mall you are advertising in (e.g., luxury brands in high-end wings).

• What ad formats and creative tactics work best on mall screens?

  Dynamic, high-impact content works best. Utilize Dynamic Creative Optimization (DCO) to change the message based on real-time triggers. Interactive screens with AR/gesture controls are highly effective, resulting in much longer dwell time and higher conversions. Always include a clear call-to-action like a QR code or store directions to drive immediate action.

• What kind of reporting and insights can I expect from mall campaigns?

  You can get reports on estimated reach and frequency based on foot traffic data. More advanced campaigns can provide conversion lift data, showing the increase in footfall traffic and sales by linking ad exposure to mobile retargeting. QR codes and unique hashtags also provide measurable touchpoints for online engagement.

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