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FAQs

• How much does it cost to advertise on transit screens?

  Pricing is dependent on the venue (e.g., major hub station vs. bus shelter), time of day (rush hour slots cost more), and the level of targeting used. Programmatic DOOH allows you to buy based on audience impressions, optimizing your budget for when the right commuters are present.

• What kind of audiences can I reach with transit advertising?

  You can reach a diverse audience, which includes a high percentage of affluent professionals during the week and general consumers/families on weekends. Specific transit lines also allow for targeting students near university campuses or high-Household Income (HHI) travellers at commuter rail stations.

• Can I run short-term or always-on campaigns in transit?

  Yes. You can run always-on campaigns for brand awareness or use short-term, time-sensitive messaging (like Dayparting) to promote immediate offers, such as dinner deals for the evening commute or flash sales for a passing retailer.

• Can I target specific routes, neighborhoods, or demographics with transit placements?

  Absolutely. You can use track-side dynamic targeting to serve ads based on the demographics of a train’s line or destination. You can also use location-based targeting to display promotions only when a bus shelter is within a 500-foot radius of a store.

• What ad formats work best on transit screens?

  Formats that encourage immediate mobile action perform best. This includes ads featuring a large, clear QR code for immediate app downloads or limited-time offers, as the captive audience has the dwell time needed to scan a code.

• What kind of reporting and insights can I expect from transit campaigns?

  You can expect campaign delivery reports, as well as measurable insights on conversion lift through programmatic and cross-channel tactics. This includes foot traffic driven to a store from proximity ads and measurable online actions taken, such as app installs or website visits, after mobile retargeting.

• Are transit campaigns available in multiple cities or countries?

  Yes, transit networks are common globally, from bus shelters to subway systems. Programmatic platforms allow for efficient access and coordination of campaigns across a wide network of inventory in multiple markets, providing scalable reach.

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