Launch a programmatic DOOH campaign with Broadsign
Reach your target audience with contextually relevant messaging across premium screens worldwide, precisely when and where they're most engaged. Broadsign's advanced technology and industry expertise allow you to create impactful DOOH campaigns that drive measurable results.
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Leading Agencies & Brands Choose Broadsign
Why Broadsign?
Trusted partner
Partner with Broadsign's media specialists to plan, launch, and optimize your programmatic DOOH campaigns alongside your digital advertising within your preferred DSP.
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Worldwide reach
Access over 1.7 million premium digital screens in high-traffic locations like roadside billboards, transit hubs, airports, and more. Ensure your brand message meets your audience at every stage of their daily journey.
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Measurable results
Gain full visibility into your campaign's performance with key metrics like CPM and screen-level impression data. Showcase your campaign's impact and refine your strategies with attribution tools like brand lift and footfall studies.
Learn about measurement and attributionJust discovering programmatic DOOH?
Learn all you need to know on our blog.
Activate through your preferred DSP
Manage digital out-of-home seamlessly alongside your existing digital advertising. Powered by the Place Exchange SSP, Broadsign connects you to the world’s largest premium DOOH network through 50+ leading omnichannel DSPs. Partner with a Broadsign media specialist to secure the optimal inventory for your campaign goals—then execute, optimize, and pull reporting all within the platform you already use.
Talk to a media specialistDon't just take our word for it
“DOOH fits like a glove into our omnichannel strategy because it leverages the same targeting, measurement and optimization tools as other digital channels. You can reach your audience across multiple touchpoints in a cohesive, synchronized way. So it's all about creating a seamless brand experience that resonates wherever the customer is.”
Giancarlo Arena
Global Head of Programmatic
Adsmurai Agency
Adsmurai Agency
“Broadsign was an outstanding partner for our first programmatic DOOH campaign, helping us seamlessly connect with our audience where they work and play. The results were impressive—a 68% increase in dealership visits, along with significant gains in brand preference and consumer intent. Their expertise in the medium and measurement elevated pDOOH within our omnichannel strategy, proving its ability to drive both awareness and meaningful action. We're excited to continue leveraging pDOOH in future campaigns!”
Alexander Maxe
Digital Client Lead
Mediaplus Agency
Mediaplus Agency
“Broadsign enabled us to quickly activate our programmatic DOOH campaign, allowing us to reach a contextually relevant audience at scale. Their audience and location data were crucial in targeting potential viewers and delivering the right message across various formats seamlessly. Additionally, the flexibility to update creatives during the campaign ensured our messaging stayed fresh and effective throughout. Broadsign's support made the entire process smooth and efficient, helping us achieve impactful results.”
Fadli Gunawan
EMEA Brand Media Lead
Uber
Uber
“As a leading DOOH SSP and ad server, Broadsign offers scalable access to premium inventory, empowering our clients to reach their target audiences effectively and efficiently, translating into quicker campaign launches, optimized targeting strategies, and ultimately, improved ROI for advertisers in DOOH.”
Michael Shang
SVP of Advertising Technologies
StackAdapt
StackAdapt
“We chose to collaborate with Broadsign for two pivotal reasons. Firstly, their expansive inventory reach impeccably aligns with our business opportunities, ensuring comprehensive and strategic DOOH coverage. Secondly, our decision was swayed by a shared mindset with Broadsign, particularly in terms of features and our vision for market evolution, helping to enhance the accuracy and effectiveness of DOOH campaigns”.
Emma Labrador
Chief Marketing Officer
Displayce
Displayce
“When it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It's a testament to our continued commitment to help redefine the industry's cross-channel journey.”
Andy Feldman
Vice President of Products
Illumin
Illumin
Programmatic DOOH campaigns powered by Broadsign
H&M Portugal’s campaign boosted brand image, ad recall and purchase consideration with pDOOH
Objective
Increase brand awareness and sales for its summer fashion clothing line across Portuguese markets
Strategy
Ads ran across venue types like malls, subways, and train stations, targeting an audience of women aged 15-44 years old
Results
81% lift in positive brand image, with significant ad recall among the brand's target audience
Read the case study
White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch
Objective
Raise awareness for the launch of the brand's first spirits product
Strategy
The campaign targeted legal drinking-age adults, particularly Gen Z, Millennials, and young professionals aged 25-44
Results
800% lift in brand preference, 74% lift in purchase consideration
Read the case study
Programmatic Digital OOH drives a +125% lift in purchase intention for Uber Eats
Objective
Drive brand awareness for its new promotional offer in the Netherlands
Strategy
Ads were activated across high-traffic venues like train stations, malls, bus shelters, and more
Results
125% lift in purchase intention
Read the case study
FAQs
- Where does Broadsign have inventory?
Broadsign offers a global footprint, with over one million digital screens across North and South America, Europe, APAC, and beyond.
- What venue types do you have?
Broadsign offers inventory in a variety of high-traffic venues, including:
- Roadside Billboards
- Transit Hubs (Bus Shelters, Subway Stations, Train Stations)
- Airports
- Shopping Malls
- Retail Stores
- Restaurants
- Bars
- Gyms
- Doctor’s Offices
- Movie Theaters
- Stadiums
- Event Venues
- Office Buildings
- Residential Buildings
- Street Furniture (Kiosks, Benches)
- Universities
- Gas Stations
- Convenience Stores
- Parking Garages
- How do I measure the effectiveness of my DOOH campaign?
Broadsign provides multiple ways to measure your DOOH campaigns so you can track performance and optimize in real time:
- Standard Metrics: This includes impressions, ad plays, reach, frequency, and engagement (e.g. QR code scans).
- Attribution & Lift Studies: Evaluate brand lift, foot traffic, and online conversions (web/app downloads, sales) to get a full picture of your campaign’s impact.
- Data partners: Broadsign partners with industry-leading measurement providers to tie exposure to outcomes like store visits and in-store sales for deeper insights.
- What is the difference between using OutMoove and another DSP?
You can use your chosen DSP to run DOOH campaigns alongside your other digital advertising. Alternatively, you can use OutMoove DSP to manage and execute your campaigns on a platform built specifically for digital out-of-home. OutMoove DSP allows you to integrate your own audience and targeting data, refine parameters, and keep your messaging hyper-relevant with dynamic triggers like weather, local events, traffic patterns, and more.
- What can I expect with the OutMoove DSP?
Now part of the Broadsign umbrella, OutMoove is a programmatic DOOH DSP recognized for its local campaign expertise across multiple markets. It offers advanced targeting features, multi-language and multi-currency support, as well as real-time insights, helping advertisers efficiently scale campaigns while optimizing performance on the go. With seamless access to Broadsign’s global network of premium inventory, you’ll benefit from expanded reach, efficient workflows, deeper analytics, and the flexibility to tailor each campaign to specific goals and objectives.
- How can Broadsign's media specialists help with my campaign?
Broadsign’s media specialists can help you plan, launch, measure, and optimize your programmatic DOOH campaigns. They’ll start by creating a proposal for you based on your campaign goals, budget, target geos, and audience. From there, they’ll provide the guidance you need to execute effective campaigns that drive results.
Ready to launch a programmatic DOOH campaign?
Connect with a Broadsign media specialist to find the buying strategy that aligns with your goals and start delivering impactful, contextually relevant campaigns today.