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FAQs

• How do I measure campaign performance in a gym DOOH vertical?

  Campaigns with gym inventory are highly measurable using programmatic reporting. Advertisers can track performance through digital metrics like impressions and estimated audience concentration. Additionally, by using localized geolocation data and mobile tracking, brands can leverage footfall traffic studies to see if gym-goers visited a brick-and-mortar storefront post-exposure, or execute brand lift studies to measure changes in ad recall and purchase intent.

   
• What creative formats work best on gym-based digital screens?

  Full-motion video and animated assets are highly recommended over static imagery. Research indicates that adding motion yields an average 33% uplift in ad recall and a 50% increase in brand awareness compared to static assets. In cardio areas specifically, full-motion layouts outperform static displays by a 3:1 margin, as subtle screen animations naturally catch the peripheral vision of members while they run or train.

   
• What types of brands or product verticals see the highest ROI in gyms?

  While health, wellness, nutrition, and sports apparel brands are natural vertical tie-ins that match consumer purchase intent, gyms are also highly effective for non-endemic advertisers. Given that the audience skews toward high-earning young professionals and active adults, verticals such as financial services, entertainment, automotive, healthcare, and local retail media networks experience high conversion rates due to the demographic’s strong purchasing power.

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