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Webinar

From Impressions to Impact:Attribution for DOOH Advertising

Watch the on-demand webinar hosted by Ryan Pogy, Broadsign's Data Partnerships Director, to explore the most effective strategies for DOOH attribution. Learn how to leverage industry-standard solutions to effectively report on your DOOH campaigns and gain key audience and brand insights to inform your strategy.

What's covered:

  • The State of DOOH Data: Get the latest insights into the current landscape of data and attribution in digital out-of-home advertising.
  • The Basics of Attribution Solutions: Discover how brand lift studies, foot traffic analysis, web & app lift, and device ID passback work for DOOH.
  • Choosing the Right Solution: Learn how to select the best attribution solution tailored to your campaign goals.
  • Optimizing for the Future: Find out how these data insights can drive in-flight adjustments and inform future strategies.
  • Real-World Case Studies: Learn how top brands have measured the success of their DOOH campaigns.

Speaker

Ryan Pogy
Director, Data Partnerships
Broadsign

Access the webinar on-demand!

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